This is the page for 40 Cowley Road
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== ?Date - Present ==
This was Beeline Bicycles [https://www.flickr.com/photos/kake_pugh/6864441138 as can be seen here]
== 1986-2011 ==
From 1986 to 2011 this was Bead Games run by Erica Steinhauer<ref>http://www.oxfordmail.co.uk/news/8891544.Cowley_Road_stalwart_shuts_up_shop_after_25_years/</ref>. As well as beads and other craft findings and party accessories, you could hire or buy exotic and antique costumes. To stay in business Erica later stocked confectionery that resembled the beads. She also organised the Mad Hatter's Tea Parties every May in Dawson Street and tried to resist the colonisation of Dawson Street by the outdoor seating of Cafe Coco (No 23) and Kazbar (No 25) both owned (along with Cafe Tarifa No 56) by Clinton Pugh. The shop's closure was covered in an [http://www.oxfordmail.co.uk/news/8891544.Cowley_Road_stalwart_shuts_up_shop_after_25_years/ article] by the ''Oxford Mail''.